PROMOTE YOUR MUSIC WHERE YOU WILL GET PAID THE MOST
Spotify
Spotify is preparing to implement a revamped royalties model, aiming for a launch in the first quarter of 2024. This "two-tier" system has been in discussions with major labels and is expected to change how artists are compensated. This move is part of Spotify’s effort to address longstanding criticisms regarding its payout structure, which currently sits at about $0.0032 per stream, significantly lower than its competitors.
On a more positive note, Spotify recently celebrated its Best New Artist nominees, highlighting emerging talents such as Gracie Abrams and Ice Spice. These artists have gained significant traction through Spotify’s platform, showcasing the company's role in propelling new artists into the spotlight.
Tidal
Tidal has made several artist-friendly moves recently. It offers one of the highest per-stream payouts in the industry, around $0.013 per stream, which is more than both Spotify and Apple Music. This higher payout rate is part of Tidal's broader commitment to being an "artist-first" platform, demonstrated through initiatives like the "Artist Home" portal and the "Tidal Rising" program, which support and promote emerging artists.
Additionally, Tidal has enhanced its music-sharing capabilities, making it platform-agnostic. This update allows artists to share their music more freely across various platforms, potentially increasing their reach and fan engagement. Tidal also continues to provide high-quality audio experiences through features like Exclusive Mode and Passthrough MQA, which are designed to deliver superior sound quality.
Apple Music
Apple Music continues to innovate with features that enhance the listening experience. It supports Spatial Audio with Dolby Atmos, offering a more immersive sound experience, which is especially beneficial for artists aiming to deliver a high-fidelity audio experience to their listeners. However, it requires specific equipment to fully utilize these features, which might be a limitation for some users.
In terms of artist support, Apple Music has been less aggressive than Tidal in terms of payout rates but remains competitive with its robust promotional tools and large user base. Apple Music's New Music Mix and artist stations help in discovering new music, though some users find Tidal’s curated playlists more accurate and useful.
FINAL THOUGHT
Each streaming service has its strengths and weaknesses in supporting recording artists. Spotify is making strides in adjusting its royalties model, which could lead to better compensation for artists in the future. Tidal stands out with its higher payout rates and artist-centric initiatives, making it a strong contender for artists focused on higher earnings and engagement. Apple Music continues to innovate with advanced audio features, although its artist support mechanisms are not as pronounced as Tidal's.
Artists should consider these factors when choosing platforms to release and promote their music. For those seeking higher payouts and strong artist support, Tidal might be the best option. For those looking for a broad audience and innovative audio experiences, Spotify and Apple Music remain solid choices.