Supporting Black and Latino businesses doesn’t always require a financial investment. In today’s digital age, you can help entrepreneurs, creatives, and business owners in these communities thrive by simply leveraging your time and online presence. Here are five ways you can show support five times a week without opening your wallet.
1. Engage With Black & Latino-Owned Media on YouTube, TikTok, and Patreon
Actionable Steps (Daily or Weekly):
Watch videos from Black and Latino content creators on platforms like YouTube, TikTok, and Patreon for at least 30 minutes to an hour each day.
Hit like, share, and comment on videos to boost engagement.
Let the ads play—this helps them earn revenue.
Why? Content creators on these platforms rely on watch time, engagement, and ad revenue to monetize their work. Your free views help them increase their earnings and visibility.
2. Stream Black & Latino Music on Spotify, Apple Music, and YouTube
Actionable Steps (Daily or Weekly):
Create playlists with Black and Latino artists and stream their music on platforms like Spotify, Apple Music, Tidal, and YouTube Music for at least 1-2 hours per week.
Play their music while you work, drive, or exercise—even if it's in the background, the streams count!
Follow them on streaming platforms and social media to stay updated on new releases.
Why? Streaming platforms pay artists per stream, so the more you listen, the more they earn. Even older music still generates revenue, so support both emerging and classic artists.
3. Share and Amplify Black & Latino-Owned Businesses on Social Media
Actionable Steps (Daily or Weekly):
Pick one Black or Latino-owned business per day and post about them on your Instagram, Facebook, X (Twitter), or LinkedIn.
Leave a positive Google Review or Yelp Review for a business you’ve visited or want to support.
Engage with their posts by liking, commenting, and sharing their content to increase visibility.
Why? Social media algorithms favor engagement, meaning the more likes, comments, and shares a business gets, the more people will see their posts—leading to potential customers and sales.
4. Sign Up for Free Newsletters and Blogs
Actionable Steps (Daily or Weekly):
Subscribe to Black and Latino-owned newsletters, blogs, and digital publications.
Open and read their emails (email open rates matter for sponsorships).
Share their articles on your social media to drive traffic.
Why? Newsletters and blogs generate revenue through ads, sponsorships, and affiliate marketing. The more people read and share, the more businesses and publications can grow their income.
5. Support Crowdfunding Campaigns by Sharing and Promoting
Actionable Steps (Daily or Weekly):
Follow Black and Latino entrepreneurs on platforms like GoFundMe, Kickstarter, and Indiegogo.
Share crowdfunding campaigns on your social media and encourage friends to donate.
If you can’t donate, write a short post explaining why their project is valuable.
Why? Crowdfunding success depends on visibility. The more people share, the higher the chance a campaign reaches its goal—even if they don’t donate themselves.
Final Thoughts: Small Actions, Big Impact
If you commit to doing just one of these five actions each day, you’ll be supporting Black and Latino entrepreneurs five times a week—without spending a cent. Over time, these small, consistent actions will help businesses grow, increase exposure, and lead to financial success for creators and entrepreneurs in these communities.
Start today! Which of these five will you try first? Drop a comment and let’s uplift Black and Latino businesses together.
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